https://www.brndxperience.com/home daily 1.0 2024-02-18 https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/e7d6e32d-4b64-400f-b924-032323d56a05/Martijn+Loerakker97175.jpg Home https://www.brndxperience.com/gallery daily 0.75 2022-03-12 https://www.brndxperience.com/gallery/acco-brands monthly 0.5 2022-04-23 https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/1647221112568-6I8PT7PKEOJ7NH0CYHCK/4.11.jpg gallery - ACCO Brands https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/1647221264582-S6ZOJUGFZHLF2JXSZ0UY/4.15.jpg gallery - ACCO Brands https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/1647222870778-NVTFCZUM7PA6ZEHXK9RM/4.31v2.jpg gallery - ACCO Brands https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/1647224037701-LPYVX2AM38GIE2Y2MZ8Y/3.41v2.jpg gallery - ACCO Brands https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/1647224075137-QL5F3FM1K49CFE9IT1I4/4.23v2.jpg gallery - ACCO Brands https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/1647225160272-7L1P4AUSB59QBIJTE3YN/3.69v2.jpg gallery - ACCO Brands https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/1647227657796-8TOZ4RV38QZK3KOK5YYH/Open_Matte.jpg gallery - ACCO Brands https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/1647228074870-CCNGJ7CSCXEOKCZOUDQ9/VBL_RENDERS_WIP_1-28-14-5.jpg gallery - ACCO Brands https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/cdd65f80-9ffd-492a-b76a-3864b2cfc0cb/Fusion3100L_Menu_FRONT.jpg gallery - ACCO Brands - Fusion Laminator Range Fusion combines what you want and what you need in lamination. From the ground up, I created an all-new lamination line for Swingline™ GBC®. We streamlined our products and the lamination process, incorporating cutting-edge technology into a sleek design. Delivering unmatched speed and simplicity, Fusion makes lamination faster and easier than ever before. Winner 2012 Good Design Award https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/c60cf333-dd61-440d-b746-09377f36d3b9/detail.JPG gallery - ACCO Brands - User Interface Design Exceeds expectations through brand experience. A plaftorm of laminators designed to deliver lamination results that are flawless, smooth and super quick. Designed for ease of use with standardized iconography, simple touch buttons, a new, innovative automatic laminating system, and automatic jam detection. https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/30497462-25ca-4730-b851-1b0fe6e0fada/VBL_RENDERS_WIP_1-28-14-3_2.jpg gallery - ACCO Brands - Global Brand System The purpose of the Visual Brand Language is to provide consumers and customers with the most effective way to recognize and remember the brand, easily navigate multiple product offerings across low/medium/high price tiers, differentiate the brand from its competitors, build equity, and positively associate the values and personality of the brand with the packaging experience. https://www.brndxperience.com/gallery/trusens-brand-launch monthly 0.5 2022-03-12 https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/aa69cf1e-b1c3-422d-89ec-849bc18873be/Display_ad2.jpg gallery - TruSens, brand launch https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/eaec4237-c2be-445b-a945-757a3069ee84/B8ta.png gallery - TruSens, brand launch https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/19023583-51ea-4153-8e16-32126e597300/digital_ads.png gallery - TruSens, brand launch https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/fdf3d4a6-28f1-4b4a-a479-7298e3f37f38/Frame_2.jpg gallery - TruSens, brand launch https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/9df5d4fb-44bc-4274-8996-ae3a15c8dbcb/TruSens-30.jpg gallery - TruSens, brand launch https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/7bfc0a38-2958-4939-a22a-44ee0212aaf3/holiday.png gallery - TruSens, brand launch https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/4b243964-0574-45ab-b7c7-fb3ac79d4fa5/Frame_+5.jpg gallery - TruSens, brand launch https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/d4083547-601e-429c-9ba4-9eda35ad5c31/Display.jpg gallery - TruSens, brand launch https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/df86a8bc-d005-4900-9e13-c8d79c47e82b/Frame_8.jpg gallery - TruSens, brand launch https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/e2366ebe-65f2-4c3b-b8df-f52f999d0501/TruSens-3.png gallery - TruSens, brand launch https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/820984be-8bce-45ae-9ed4-2bf0f1e1d4ee/Frame_7.jpg gallery - TruSens, brand launch https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/49a8e292-eb3e-4752-a444-a64d3eaacd01/wellness2.jpg gallery - TruSens, brand launch - Emergent trends Health and Wellness represents a huge and growing category-- undergoing fundamental and rapid change– Biometric Tracking Growth in organic food production Workplace Wellness market continues to grow Exercise and gym memberships on the rise Explosion of new studies and data… internet driving new levels of awareness and consumer behaviors The Big Picture-- People have fundamentally shifted from reactive to proactive. How can I protect my health? Consumers are seeking to take personal control of their health like never before https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/464442a0-f9ed-4ce8-9e29-5906900cfbf8/dscout_zephyr.png gallery - TruSens, brand launch - Consumer insights In order to bring the utmost value to the customer, a deep understanding of their everyday life is a necessity and acts as a catalyst for progression. Using an app-based research methodology in addition to quantitative research methods, I was able to gain category insights and identify latent needs and consumer behaviors. https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/a7502103-e074-482a-9d7e-3cfca955b666/TRU_Guidelines.png gallery - TruSens, brand launch - Brand development Understanding where we’d like to be as a brand through identifying your goals, what makes our brand different, our ideal customer, and our brand equity. This also includes establishing vision, mission, and values by asking why the brand exists, where the brand is headed, and what the brand stands for. https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/38b76f89-f781-4465-8a44-fef9a4c67245/%23paid.png gallery - TruSens, brand launch - Lifestyle recognition TruSens values what the customer wants and what the customer needs to elevate their already healthy and informed lifestyle. Although TruSens is a product-driven brand, the emphasis of imagery is to make a connection with the customer through lifestyle imagery with the aim to showcase the relief and assurance TruSens brings to everyday, in-home life. https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/f7540658-a5b4-470f-8027-73bb4bedd8e7/TruSens_LaptopImage_4.jpg gallery - TruSens, brand launch - Making it beautiful The mindful approach of the brand is reflected in the craftsmanship, appeal of the TruSens product, and all consumer interactions. Focussing on how we output beauty and simplicity into the lives of our customers is a testament to the Trsens brand and was key when managing the design and implementation of the TruSens D2C e-commerce platform, supporting the brand’s global launch. https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/afa04d33-1240-4805-8c8e-5965ce2e0607/Pkg_Render.png gallery - TruSens, brand launch - Keeping it simple Simple is smart. Simple is clear. Simple makes sense. From the user experience on the product to the marketing communication on packaging and collateral the objective is to eliminate any and all clutter to reach the essence of what can be. https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/20519bdd-ce36-4a15-8a88-0bd9d6796d94/IMG_8695_2.jpg gallery - TruSens, brand launch - Team work makes the dream work We are a small team of awesome people with different backgrounds and diverse experiences. We are passionate and have the right mix of experience and dedication. https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/38957a92-1f00-40fe-bed1-b65b654902d9/sieve.jpg gallery - TruSens, brand launch - Staying curious Curiosity is the fuel for human discovery. The only way to raise the bar is to continue to question what is around the next bend with eagerness and focus. Partnership with DuPont, specialty filter development, smart technology integration, and introducing humidifiers have been part of evolving the brand and the product roadmap. https://images.squarespace-cdn.com/content/v1/622ca9a415b03f6ea74aee50/ae1c855a-2a21-4583-b4c5-402eb367d156/v2_website_trusensappscreens_525x520_outdooraqi_b.jpg gallery - TruSens, brand launch - Analyze You know it’s working because you can see it working. The only acceptable approach to improving the health of our customers is through science. As we developed the brand we made a conscious decision to base all TruSens products on facts. 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